It is generally known that bloggers are those who write on specific topics because they are to some extent experts in certain domains. But if they really want to succeed with blogging and receive desired exposure, at least basic knowledge of SEO practices will be extremely helpful. Link building is a SEO area you should be better aware of if you wish to become a better blogger.
Link building is considered to be a way of generating links to your resource on other websites. This is a type of off-page SEO. As a result, it improves the reputation of your website and ranks it higher than other resources. While there exist legitimate tactics to build links which are called ‘white hat’, some tactics are considered to be ‘black hat’ and are labelled as web spam. You should be very careful and avoid unnatural link building that can eventually make your resource blacklisted. You goal is to build freely given editorial links and to avoid links that you make yourself. If the link is not editorial, Google treats it as web spam.
Google and other search engines reward content that is valuable to readers and earns organic or editorial links. The more non-spam links you build, the higher rank you get in Google. One of the brightest examples of organic link building is Wikipedia – everyone links to it and the quality of links is undisputed.
Those who produce nonorganic links, do not necessarily do it with the help of automation software – they can also do it manually. So yes, even manual link building can be considered as spam. Today’s guidelines are different than those a few years or even months ago. It means that something that was considered as while hat SEO yesterday might be considered as black hat today.
Whenever you are posting a guest blog post or press release, you need a strong anchor text that attracts the attention of anyone who reads the whole text. It may be something simple as “click here” or something more interesting. All the editorial websites have their own guidelines for placing anchors in the text. As some of them are quite strict, make sure you follow them to get your article or press release published.
Different types of content have been shared a lot over the past few years. Such resources as Facebook, Twitter, Pinterest, Google+ feature tons of shared materials daily in their timelines. Even though social engines treat social media links in a different way, such links still give your resource a good exposure. All the popular editorial resources have social sharing buttons next to all the published articles so that readers could easily share their favourite articles with the public. Create viral content that people adore and share with others.
This is one of the most popular link building strategies today and highly recommended by Google. Via blogs, you can contribute fresh material on a regular basis and earn links from other blogs. Or you can post fresh materials to other resources and add links to your blog. This is an undeniably effective technique that both beginners and experienced bloggers should make use of.
Whatever you write as a blogger, make it trustworthy and fresh. Link building becomes much easier if your content is worth linking to. Tell the world about your site but don’t beg for links. Use real high-rank sites to build your links and you will see how quickly you can get rewarded. And remember that any unnatural links might be very harmful to your website and it will be extremely difficult to restore your reputation. In fact, link building can either make or break your internet marketing campaign and it all depends on the techniques you choose.